About Us
Protecting what matters most, with clarity and heart.
Blackshore Financial was founded by Nick Cherry with a simple belief: life insurance and financial planning shouldn't be overwhelming.
From final expense coverage to comprehensive life insurance strategies, every plan we build is tailored to the real lives, real fears, and real goals of the people we serve.
“Every policy we write is a promise: when life happens, your family won’t face it alone.”
Our Story
Blackshore was built to make hard conversations easier.
For many families, life insurance and financial planning feel intimidating, confusing, or like something that can always wait until tomorrow. Nick saw firsthand what happens when tomorrow comes too soon—and people aren’t prepared.
He founded Blackshore Financial to change that story: to create a place where honest conversations, clear education, and custom-tailored plans replace pressure, jargon, and one-size-fits-all policies.
Years of experience
Seasoned guidance in life insurance and financial planning, grounded in real-world family situations.
Tailored to every family
No templates, no assumptions—just plans built around your specific needs and goals.
Peace of mind first
Our goal is simple: give you confidence that your loved ones are secure and your future is protected.
Meet the Founder
Nick Cherry
Founder & Principal Advisor, Blackshore Financial
Nick started Blackshore Financial after years of working inside traditional insurance and financial organizations—where he often saw families treated like policy numbers instead of people. He knew there had to be a better way.
Driven by his own experiences with loss and financial uncertainty, Nick built Blackshore to sit on the same side of the table as his clients: listening first, educating clearly, and recommending only what he’d want for his own family.
Whether he’s designing a simple final expense policy or a long-term protection strategy, Nick’s measure of success is the same: do you feel clearer, calmer, and more confident than when you started?
A timeline of building Blackshore.
Early career: Nick spends years inside established insurance and financial firms, learning the industry end-to-end—and noticing where clients are left confused or underserved.
Turning point: After walking through difficult claims and conversations with families who thought they were protected—but weren’t—Nick commits to creating a more honest, education-first approach.
Blackshore is born: Nick launches Blackshore Financial with a focus on clarity, care, and custom-built coverage for real families—not idealized spreadsheets.
Today: Blackshore helps clients design plans that fit their season of life—from final expense protection to long-term life insurance strategies—always anchored in what matters most to them.
Nick’s vision is simple: when life is uncertain, your plan shouldn’t be.
Our Values
Clarity, honesty, and care in every conversation.
Clarity
We translate complex policies into plain language so you can make decisions with confidence.
Honesty
We recommend only what fits your needs—not what pays the highest commission or follows a script.
Care
We show up when it matters most—during claims, transitions, and the unexpected moments of life.
Tailored Planning
Every family’s situation is unique—your coverage and strategy should be too.
Why Families Choose Us
Not just policies. A plan for your people.
We don’t believe in generic coverage. We believe in listening to your story, understanding your responsibilities, and building a plan that protects both the life you have and the life you want to create.
Whether you’re just starting a family, planning for retirement, or making sure final expenses don’t become a burden, Blackshore is here to guide you—step by step.
How we work with you
- Listen to your goals, responsibilities, and concerns.
- Explain your options in plain language—with real numbers and clear trade-offs.
- Design a tailored plan for final expense coverage and/or broader life insurance strategies.
- Adjust over time as your family, income, and priorities evolve.
Questions
A few things people often ask us.
What types of coverage does Blackshore specialize in?
We help clients with a range of protection strategies—from straightforward final expense coverage that removes financial stress for loved ones, to broader life insurance plans designed to protect income, pay off debts, and support long-term goals.
How is working with Blackshore different from a typical insurance agency?
Our process is education-first and pressure-free. We spend time understanding your story, walk you through options in plain language, and only recommend coverage that truly fits your needs. Many clients tell us it feels more like a financial coaching conversation than a sales call.
Do I need a large budget to start planning?
No. We regularly work with individuals and families who are just getting started. Together, we’ll find a plan that balances what’s realistic today with the protection you want in place for tomorrow.
What does Blackshore look for in agents?
We look for people who lead with empathy, communicate clearly, and are committed to doing right by clients. Sales experience helps, but what matters most is your willingness to learn, your integrity, and your desire to serve families well.
Book your consultation
One meeting. Clarity on your family’s protection and financial future.
Use the form to request a free consultation with Blackshore Financial. All meetings are scheduled online or by phone — no travel, no pressure, just clear guidance.
- Free, no-obligation consultation.
- Available 8 AM – 9 PM, seven days a week.
- Virtual or phone appointments across Minnesota & West Virginia.
- Best for individuals, couples, and families planning ahead.
Request your time
Tell us a bit about your goals and preferred time window. Our team will confirm your appointment and share meeting details.
Availability: 8 AM – 9 PM, Monday through Sunday.
Blackshore Financial
Protecting Your Future, Securing Your Peace of Mind. Financial Security Made Simple.
Independent life insurance brokerage specializing in annuities, IUL, whole life, mortgage protection, final expense, and term life solutions.
Insurance Options
Final Expense
Term Life
Whole Life
Indexed Universal Life
Annuities
Mortgage Protection
Consultations available virtually and by phone.
Business hours
8:00 AM – 9:00 PM
Monday – Sunday
© Blackshore Financial. All rights reserved. Information on this site is for educational purposes only and is not a guarantee of coverage. All policies are subject to underwriting approval by the issuing carrier.